Can Independent Firms Compete with Corporate Giants in Commercial Real Estate?
Working under the umbrella of some of the CRE industry’s biggest names has some obvious benefits. However, there are also compelling reasons why boutique commercial real estate brokerage firms remain an excellent choice.
Independent brokers have some distinct advantages over their large competitors. They can do business without the bureaucracy of a large organization or corresponding conflict of interest. They can be more nimble, make swift decisions, retain local control of marketing, and push the use of new technology. When put to effective use, this agility translates into more customized solutions, responsive customer service, and a better experience.
The smaller firms, such as CRE Partners, have always taken great pride in offering personalized service and local market expertise. Digital tools now allow them to bring the same data and technology as their large counterparts. Independent firms can take advantage of CRMs, social media and other specialized digital tools to more efficiently provide clients with the information they need. You don’t have to be at a major firm to use and directly benefit from these tools.
The path commercial real estate success is not necessarily the size of the firm – hard work, innovation, integrity and true market knowledge are more important. For business and property owners looking for more from their commercial real estate broker, do your research. The best in any market are not hard to identify and what you find might just surprise you. Don’t count out the local Minnesota commercial real estate experts!